About 1st Generation SF

Welcome to 1st Generation SF—a small business with a big heart, rich heritage, and a whole lot of love! We design every product ourselves, celebrating culture, family, and the first-generation experience through unique apparel, home goods, and gifts.

Growing up first-gen means balancing tradition with modern life, sharing laughs over childhood quirks, and embracing the journey of navigating two cultures. Our designs are inspired by these moments—whether it’s repping your Yeh Yeh, celebrating sibling bonds, or a playful nod to nostalgic memories, we create products that bring joy, connection, and cultural pride.

Every item is thoughtfully designed by us with authenticity, humor, and storytelling in mind, making 1st Generation SF more than just a brand—it’s a way to celebrate who we are and where we come from.

Thank you for supporting our small business and being part of our journey! 

 

- 1st Generation SF Team ♡