Dear Friends,

At the heart of 1st Generation SF is a story that’s deeply personal to me. As a first-generation Chinese American, born and raised in the vibrant city of San Francisco, my journey has been shaped by cultural richness, resilience, and a deep connection to my roots.

Growing up, the bustling streets of Chinatown and the diverse neighborhoods of this city became a part of me. Those experiences have shaped not just who I am but also the essence of 1st Generation SF—a brand built on authenticity, nostalgia, and a touch of humor.

Every product I create is more than just an item—it’s a story, a bridge between generations, a way to celebrate our shared experiences. 1st Generation SF is about honoring where we come from while embracing the future, bringing communities together one design at a time.

Thank you for being part of this journey. Your support means everything.

♡ Elaine